APT has announced the appointment of Holly Piggott as a sales executive. Her extensive experience in the travel industry makes her a valuable addition to the company.
With a history of strong performance and progressive roles, Piggott is poised to enhance APT’s market presence and strategic initiatives.
Holly Piggott’s Appointment and Background
APT has welcomed Holly Piggott into a newly established role of sales executive. This position allows her to reinforce the operator’s evolving sales team structure and enhance partnerships with key stakeholders. Her extensive experience in the travel industry positions her as a vital asset to APT’s ongoing growth and innovation.
Holly Piggott commenced her journey with APT as a reservations consultant in 2019. Her dedication led to her promotion to sales team leader. Before her tenure with APT, Piggott served as a branch manager at Thomas Cook’s Chesham store. This role enriched her understanding of day-to-day travel agent interactions and needs, which is now crucial to her current responsibilities.
Brad Bennetts, APT & Travelmarvel head of sales and business development, acknowledged Holly’s invaluable contributions. “Holly has been an integral member of the team since joining APT in 2019 and won APT Employee of the Year in 2021,” Bennetts stated. Her dedication has continually propelled her to success within the company.
Holly Piggott’s Role and Responsibilities
In her new role, Piggott will support Business Development Managers (BDMs) to advance APT’s trade sales strategy. Her involvement is seen as a driving force to bring novel and exciting product innovations to market.
Piggott’s responsibilities extend to organising key trade events, developing new training programmes, and distributing sales and marketing resources. She also focuses on gathering market intelligence, helping APT to better serve its agent partners.
Earlier this month, APT introduced a series of “)value added’ offers to boost river cruise sales. Piggott’s strategic input is expected to amplify these efforts and enhance collaboration with trade partners.
Innovative Offers and Market Strategy
APT and Travelmarvel are known for strategic initiatives that offer compelling value to their stakeholders. This year, their standout offer includes the return of the popular Travelmarvel’s best cabin upgrades initiative, alongside exclusive promotions.
The luxury operator offers £99 deposits on all ‘Luxury’ and ‘Essential’ European river cruises in 2023. Aspiring travellers can also enjoy waived solo supplements on specified summer departures, enriching the sailing experience aboard Travelmarvel’s Contemporary-class ships.
These initiatives are part of APT’s larger strategy to leverage attractive offers, thereby enhancing the appeal and accessibility of river cruises. Piggott’s new role is pivotal in executing these significant schemes.
Challenges and Opportunities in Cruise Market
Navigating the challenges of the cruise industry requires precise market insights and proactive strategy adjustments. As the sector evolves, APT embraces these opportunities with confidence and agility.
Expanding their sales team signifies APT’s commitment to capturing market trends and consumer preferences. Piggott’s expertise in evaluating customer needs directly impacts APT’s strategic decisions, providing a competitive edge.
With continuous market research and data-driven approaches, Piggott’s contribution is essential in aligning APT’s services with rapidly changing market dynamics, ensuring sustainable growth and customer satisfaction.
APT’s Commitment to Growth and Innovation
APT’s strategic initiatives, underscored by Piggott’s appointment, highlight a strong commitment to long-term growth. Her role is intricately tied to innovating and expanding their range of products and services.
Brad Bennetts emphasised the significance of integrating fresh insights into the sales strategy. “Her addition promises to enhance our outreach and service capabilities,” he remarked, attesting to Piggott’s potential impact.
APT’s approach involves a blend of new product introductions and enhanced service offerings. This dual focus supports their aim to maintain a leading position in the competitive cruise industry landscape.
Industry Perspectives and Future Outlook
Strong collaborative ties with partners position APT favourably in the cruise sector. By fostering enduring relationships, they continue to offer unmatched services and experiences.
Market analysts view Piggott’s appointment as crucial for bridging organisational goals with trade initiatives. Her expertise is anticipated to streamline processes and fortify APT’s market presence.
Looking ahead, Piggott’s role is expected to drive APT’s sales strategies, positioning them as a frontrunner in delivering innovative and customer-centric cruising experiences.
Conclusion
Holly Piggott’s appointment as a sales executive reinforces APT’s strategic vision and commitment to growth. Her extensive industry knowledge and innovative approach are set to propel APT’s market influence across the board.
Holly Piggott’s new role aligns with APT’s strategic goals. Her expertise is expected to enhance sales efforts and foster innovation in the cruise industry.
