Cruise Lines International Association (CLIA) has unveiled an array of new resources tailored for travel agents, enhancing their ability to engage with the cruise industry. These tools are designed to streamline the sales process and offer valuable insights.
By introducing novel training options and networking prospects, CLIA aims to bolster agents’ capabilities in selling cruise experiences. The new features include guidelines for online bookings and comprehensive training opportunities available directly through its member cruise lines.
Expanding Training and Resource Access
CLIA’s website now hosts an enriched training section, offering diverse online courses from its member lines. This enhancement allows agents to expand their expertise in various cruise services, from ocean and river cruising to luxury and expedition options.
The upgraded platform ensures that agents are equipped with essential knowledge to guide their clients effectively. By emphasising key industry knowledge areas, such as sustainable tourism, agents can present themselves as informed advisors.
New Networking Opportunities
The ‘CLIA Recommends’ page compiles the latest networking events, including fam trips and ship visits. These opportunities facilitate first-hand experiences, crucial for agents aiming to give personal testimony to clients.
CLIA provides agents with chances to connect and collaborate with industry peers, enriching their professional network. As one agent aptly put it, ‘These experiences are invaluable for understanding the nuances of cruise options.’
Incentive Programs to Drive Sales
To support its agents further, CLIA has introduced enticing incentive programs, such as the Riverbank fund. This initiative extends support to agents participating in the RiverView programme, providing financial backing of up to £1,000 for innovative marketing ideas.
The Cruise Master Award, now open for self-nominations, recognises agents reaching high sales levels. This award acknowledges the expertise and dedicated efforts of top-performing agents in the cruise sector.
Enhancing Sales Tools
Among the new tools, the online booking guidelines page stands out, offering detailed procedures for agents to become authorised sellers with cruise lines. This addition aims to streamline the booking process, making it more efficient and effective.
Agents can access up-to-date sales tools and insights on the CLIA platform, assisting them in providing exemplary service to their clients.
Interactive Sustainability Toolkit
A significant addition is CLIA’s interactive sustainability toolkit, which educates agents about eco-friendly cruising practices. This initiative underscores the importance of sustainability in today’s travel industry.
Through this toolkit, agents are well-positioned to discuss and promote sustainable options with eco-conscious clients.
Destination Knowledge Enhancements
The introduction of itinerary experience factsheets helps agents develop deeper destination knowledge. These factsheets are designed to enhance agents’ understanding of diverse routes and enrich the customer’s travel experience.
Providing detailed insights into itineraries, agents can craft personalised journeys, ensuring clients have memorable and customised cruise experiences.
Staying Updated with Industry Advances
CLIA emphasises the importance of staying informed about industry changes and advancements. Regular updates ensure that agents are always on the cutting edge of the cruise industry.
By offering continuous education and updates, CLIA helps agents remain competitive and knowledgeable in the ever-evolving travel sector.
With the introduction of these advanced tools and resources, CLIA continues to demonstrate its commitment to supporting travel agents. By equipping them with cutting-edge knowledge and capabilities, the association empowers agents to thrive in the competitive cruise market.
