Colletts Travel is experiencing a significant rise in demand for long-haul holidays during the Easter period. Families are increasingly seeking culturally enriching travel experiences, resulting in longer trips.
With destinations like Japan and the Caribbean gaining popularity, the agency is poised to cater to this growing interest in extended travel opportunities.
Increasing Demand for Long-Haul Easter Trips
Colletts Travel is witnessing a remarkable surge in interest for long-haul destinations during the upcoming Easter holidays. Travel enquiries and bookings have significantly increased for popular locations such as Japan, the Caribbean, Dubai, the US, and South Africa, compared to the previous year’s records.
Families are standing out as the primary drivers of this trend, opting for holidays that extend between 10 to 14 nights. This marks a noticeable shift from the shorter seven to 10-night stays commonly seen last year, highlighting a growing preference for extended travel experiences.
Ski Holidays on the Rise
Beyond long-haul beach destinations, there is also a notable surge in ski holiday bookings, particularly in Switzerland. Colletts Travel attributes this growth to the timing of Easter, which encourages travellers to take advantage of early alpine conditions.
In response to this upward trend, the agency is actively promoting ski packages that combine family-friendly features with thrilling mountain adventures to cater to this growing market demand.
Strategic Focus on Long-Haul Travel
The decision to focus on long-haul destinations aligns with Colletts Travel’s strategic approach to meeting customer demands for unique and enriching experiences. They aim to leverage the extended Easter period to provide travellers with more opportunities for cultural exploration and relaxation.
Jennifer Hartnett, head of contracting and tour operations, emphasises the importance of Easter as a time for families to create lasting memories: ‘Easter is a special time for families to come together for a memorable holiday,’ she states, underscoring the emotional aspect attached to these travel plans.
Growth in Luxury Leisure Travel
Colletts Travel is experiencing a flourishing luxury leisure division, with a significant increase in trip durations. This growth reflects a broader industry trend where high-end travellers are prioritising extended periods for their vacations to immerse fully in diverse cultural settings.
Francesca Mendola, vice-president for the UK at Global Travel Collection, remarks on this promising pattern, seeing families seizing these opportunities to venture further and embrace global cultures during their Easter breaks.
Impact of Global Events on Travel Preferences
Global events and changing consumer behaviours are influencing travel preferences, with families reassessing their travel plans in line with broader shifts in global tourism trends. This has positioned long-haul destinations as appealing options for enriching family travel.
Travel industry experts note that families today are more willing to invest in longer, diverse travel experiences, driven by a desire for cultural enrichment and quality family time. These insights are crucial for agencies like Colletts Travel to refine their offerings continuously.
Adaptation to Market Dynamics
Colletts Travel has adapted swiftly to changing market demands, capitalising on this increased interest in international travel. By offering comprehensive travel packages that cater to diverse needs, they are poised to capture a significant share of the evolving travel market.
The agency remains committed to delivering exceptional service, ensuring that their clientele can enjoy seamless travel experiences that meet and exceed expectations, which is crucial for maintaining their strong market position.
Outlook for Future Travel Trends
Looking ahead, Colletts Travel predicts sustained growth in long-haul travel bookings, particularly during holiday seasons. This optimism is rooted in current booking patterns and broader tourism trends that favour international explorations.
By continuously adapting their services and offerings to align with market changes, Colletts Travel is well-positioned to maintain its leadership in the travel industry, meeting the evolving desires of their clientele.
In summary, Colletts Travel is capitalising on the heightened interest in long-haul travel for Easter by keeping ahead of industry trends and consumer preferences. Their strategic focus and adaptable offerings position the agency to meet the diverse needs of families seeking enriched travel experiences.
