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    Home » Gold Medal Strengthens Team with New Recruits from Tenerity
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    Gold Medal Strengthens Team with New Recruits from Tenerity

    News TeamBy News Team29/05/2024No Comments4 Mins Read
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    Gold Medal has successfully integrated eight skilled professionals from Tenerity Travel into its team, following the latter’s recent operational wind-down. The transition marks a significant step for Gold Medal, enhancing its talent pool while offering new opportunities for the recruited staff.

    As Tenerity Travel begins to close its doors, Gold Medal demonstrates a commitment to growth by welcoming eight experienced employees. This strategic move not only supports those facing redundancy but also strengthens Gold Medal’s position in the travel industry.

    Tenerity Travel’s Operational Wind-down

    Tenerity Travel, originally known as Affinion International Travel, has announced its gradual closure. Established in 2008, the company provided exceptional travel services to closed-member groups, including esteemed clients like NatWest. In its last reported financial year, Tenerity achieved a profit after tax of £35,000 on a turnover of £3.64 million, employing an average of 79 staff.

    The company’s decision to cease operations follows a strategic evaluation period, revealing challenges inherent in the travel sector. Tenerity has not yet responded to requests for further comments, but signs indicate a systematic and organised winding down process.

    Gold Medal’s Strategic Recruitment

    In response to Tenerity’s closure, Gold Medal initiated a targeted recruitment drive to assimilate skilled professionals impacted by the downturn. Simon Applebaum, the Managing Director of Gold Medal and a former employee of Affinion, played a pivotal role by inviting applications from Tenerity staff, ensuring a seamless transition for those facing job losses.

    Applebaum remarked, “The closure of Tenerity is really sad… it always hits home when a former employer shuts its doors.” His commitment to supporting the affected staff showcases Gold Medal’s dedication to industry solidarity and workforce retention.

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    The New Team Members

    The recruitment brings five former Tenerity employees as homeworkers into Gold Medal. This strategic addition is designed to bolster the company’s capabilities and enhance client servicing.

    Three more individuals from Tenerity staff are set to join Gold Medal within the year. These new recruits are expected to seamlessly integrate and contribute significantly to Gold Medal’s operations, reflecting a proactive approach towards strategic talent acquisition.

    Carla Butcher, now a sales consultant at Gold Medal, expressed enthusiasm about joining, mentioning the excitement of continuing her career with a well-regarded operator. This transition reflects an optimistic outlook for all parties involved.

    Career Prospects and Opportunities

    Gold Medal presented potential career paths to Tennery staff through a detailed presentation, outlining opportunities within the dnata Travel Group. This effort underscores Gold Medal’s proactive approach in providing career continuity for industry professionals.

    The company’s initiative highlights not only its growth strategy but also its recognition of the value each new employee brings. An emphasis on industry expertise and client relations forms the core of the transition.

    Community Impact and Reflections

    The closure of Tenerity Travel has considerably affected the local community in Northamptonshire, where it has been a longstanding business presence. The emotional and professional transition for its staff has been noted as a significant event.

    Gold Medal’s recruitment of Tenerity staff is seen as a vital move to mitigate the adverse effects of the closure. Supporting displaced employees aligns with its values of community support and industry cooperation.

    The smooth transition for former Tenerity staff into Gold Medal roles illustrates an adept handling of employment challenges within the travel sector, ensuring continuity and stability for those affected.

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    Industry Implications

    As the travel industry faces ongoing transformations, Gold Medal’s action stands as a noteworthy example of strategic adaptability. The recruitment of skilled personnel from a closing competitor illustrates an effective response to industry volatility.

    This case highlights the importance of dynamic workforce strategies and the role of established firms in providing security and opportunity during sector fluctuations.

    Looking Ahead

    The forward-thinking approach taken by Gold Medal not only boosts its team’s capabilities but also enriches its service offerings. This development is expected to enhance the company’s client relationships and market positioning.


    In conclusion, Gold Medal’s strategic move to incorporate Tenerity staff exemplifies a robust commitment to strengthening its operational force. This transition provides a fresh perspective on adaptability and strategic recruitment within the travel industry, offering promise for continued success.

    Gold Medal recruitment Simon Applebaum Tenerity Travel Travel Industry
    News Team

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    How AI is Safeguarding the Future of International Travel Payments

    14/07/2025

    Keppel Club Unveils Ambitious 2025 Plans to Foster an Inclusive Golf Scene in Singapore

    10/07/2025

    Chargebacks911 Urges Travel Sector to Proactively Tackle Payment Disputes Amid Global Instability

    09/07/2025
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