Gold Medal successfully hosted an extensive engagement event for over 50 travel agents. The event served as a vital platform for agents to gain insights from key suppliers and equip themselves with the latest industry developments.
Held at the company’s Leyland headquarters, the gathering underscored Gold Medal’s commitment to fostering informed and empowered travel agents.
Gold Medal orchestrated a significant gathering, the “Access All Areas” event, at its headquarters in Leyland. More than 50 travel agents attended to receive updates from prominent supplier partners. This all-day session was designed to keep attendees informed about the latest developments within the B2B sector, ensuring they have access to current knowledge and resources.
The event featured notable contributions from key suppliers, including Address Hotels + Resorts, the Seychelles Tourist Board, the Banyan Group, the Mauritius Tourist Board, and Emirates. These industry leaders provided essential product training designed to enhance the agents’ understanding and selling capabilities. Each supplier offered insights into their unique offerings, which are crucial for agents to effectively market and sell these destinations to their clients.
The opportunity for agents to interact with experts was a key component of the event. Q&A sessions allowed the agents to delve deeper into the specifics of each supplier’s products and services. The event fostered an informal atmosphere conducive to building strong professional relationships between agents and suppliers, which is vital for successful collaboration.
In a bid to motivate and reward high-performing agents, Gold Medal offered a coveted spot on an upcoming familiarisation trip to Sri Lanka. This incentive is tied to booking performance, particularly concerning the Indian Ocean and Africa itineraries. The trip aligns with the recent brochure launch, offering an immersive experience to further the agents’ knowledge of these regions. Participants also had the chance to win accommodations at the Address Beach Resort in Dubai.
Gold Medal is committed to continuing its engagement strategy, with plans for another “Access All Areas” event later this year. This forthcoming event will feature a different roster of suppliers and partners, broadening the scope and offerings for attending agents. The company’s proactive approach ensures that agents remain well-equipped with the latest industry information and trends.
The “Access All Areas” event exemplifies Gold Medal’s commitment to providing quality education and support to its agents. By facilitating direct interactions with top suppliers and offering unique incentives, agents are better prepared to deliver exceptional service to their clients. This strategic approach not only benefits the agents but also strengthens the industry as a whole.
The strategic design of Gold Medal’s event reflects a broader industry trend towards education-based engagement. Such initiatives ensure agents are not only knowledgeable but also motivated to excel in their roles, ultimately benefiting the entire travel ecosystem.
