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    Home » Hubby’s UK Launch Revolutionising Travel Connectivity with eSim Solutions
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    Hubby’s UK Launch Revolutionising Travel Connectivity with eSim Solutions

    News TeamBy News Team28/05/2024No Comments4 Mins Read
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    Hubby, an Amsterdam-based tech firm, has strategically entered the UK market by offering innovative eSim solutions to enhance traveller connectivity. Aligning with the Association of Touring and Adventure Suppliers, Hubby is poised to transform how travel agents connect with customers.

    Hubby’s Strategic Entry into the UK Market

    Amsterdam-based technology company, Hubby, has strategically entered the UK travel market, aligning with the Association of Touring and Adventure Suppliers (Atas). This move underscores Hubby’s ambition to integrate innovative solutions into established travel networks. By partnering with Online Travel Agency On the Beach, Hubby is now offering free mobile data to its package holiday customers, marking an essential milestone in enhancing customer service through digital transformation.

    Leveraging eSim Technology for Enhanced Connectivity

    Hubby’s introduction of its eSim technology into the UK tourism industry represents a significant step forward in improving digital connectivity for travellers. The initiative is designed to address post-Brexit challenges such as costly roaming charges and insecure public Wi-Fi, offering a reliable alternative. “Travel and adventure are in our blood and we’re on a mission to enable seamless digital connection,” stated Thijs van der Wijk, Hubby’s co-founder and chief executive. This statement highlights the company’s commitment to revolutionising travel experiences.

    The eSim technology is specifically tailored for travel agents and tour operators, allowing easy and seamless integration. This adaptability ensures that the technology can be quickly adopted, offering secure and reliable mobile connectivity, especially beneficial in the adventure travel sector.

    Expanding Partnerships and Opportunities

    Hubby is actively seeking to expand its partnerships within the UK travel industry, showcasing the benefits of its eSim solutions across various platforms and companies.

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    The company’s strategy includes working with both small and large tour operators throughout the UK. Their annual strategy weekend, planned for autumn 2024, is aimed at aligning with partners’ needs and fostering the development of new products. This proactive approach signifies Hubby’s commitment to continuous improvement and collaboration, emphasising the value of integrating advanced technologies in modern travel.

    “We’ve seen incredible interest from all corners of the UK travel trade,” noted van der Wijk, reinforcing the significant demand for innovative digital solutions. As the company gears up to serve as many UK partners as possible, their efforts underline the potential to revolutionise mobile connectivity in the travel sector.

    Addressing Roaming Costs and Connectivity Challenges

    One of the core issues Hubby aims to tackle is the high cost of global roaming charges, which can overshadow the travel experience by adding unforeseen costs. Hubby recognises that such expenses could detract from the joy and spontaneity of travel, a sentiment echoed by travellers worldwide.

    The Hubby eSim offers a unique proposition for travel agents – the ability to provide secure, continuous connectivity for clients. This strategy not only enhances customer experience but also provides agents with a competitive edge, fostering loyalty and encouraging repeat business.

    By eliminating unnecessary connectivity costs, Hubby’s solution is designed to facilitate seamless travel experiences, allowing customers to focus on their journey without worrying about staying connected.

    Innovative Ancillary Revenue Streams for Agents

    Hubby’s eSim is not just a technological solution; it is also a commercial opportunity for travel agents. By incorporating the eSim into travel packages, agents can enhance their service offerings, thereby differentiating their business in a competitive market.

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    The integration of this technology allows agents to gather insights into customer behaviour, providing valuable data that can guide future sales strategies. Agents have the potential to generate incremental revenue through ancillary sales, a prospect that resonates well with the current industry’s shift towards data-driven decision-making.

    By offering these additional services without any upfront costs, Hubby ensures that its solution remains accessible and financially feasible for all partners, further enhancing its appeal across the travel industry.

    Commitment to Service and Support

    Support is a cornerstone of Hubby’s offering, with commitment to 24/7 assistance for both agents and customers. This level of support ensures a smooth transition for partners implementing the technology, thereby enhancing overall user satisfaction.

    The personal, end-to-end service offered by Hubby includes comprehensive setup assistance, allowing travel agents to integrate the eSim solution effortlessly into their existing operations. This support framework is a testament to Hubby’s dedication to fostering long-term partnerships with its users.

    A Vision for the Future of Travel Connectivity

    Hubby’s founders, both avid travellers, have imbued the company with a vision for the future where data connectivity is seamless and reliable, even in remote destinations. Their personal experiences highlight the challenges of staying connected during travel, driving their motivation to offer solutions that address these issues effectively.


    Hubby is set to redefine travel connectivity with its eSim solutions, offering both technological advancements and commercial opportunities for travel agents. Through strategic partnerships and continuous support, the company stands out as a leader in digital travel solutions.

    Atas eSIM Hubby travel agents travel connectivity UK market
    News Team

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    How AI is Safeguarding the Future of International Travel Payments

    14/07/2025

    Keppel Club Unveils Ambitious 2025 Plans to Foster an Inclusive Golf Scene in Singapore

    10/07/2025

    Chargebacks911 Urges Travel Sector to Proactively Tackle Payment Disputes Amid Global Instability

    09/07/2025
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