The Latin American Travel Association (LATA) has revealed a compelling line-up for the upcoming Lata Expo, with adventurer and filmmaker James Levelle set to captivate audiences with his riveting exploits in South America.
Scheduled from June 24 to 26 at The Beaumont Estate in Windsor, this grand event promises to spotlight the unique offerings of Latin American tourism through a series of panels, discussions, and exhibitions.
Renowned for his fearless expeditions, James Levelle will share insights from his audacious journey through South America where he travelled more than 3,700 miles without the use of cash, credit cards, or a mobile phone. This adventure, documented in his film, Free-Ride, highlights his resourcefulness and passion for exploration.
Levelle’s narrative promises to offer not only thrilling stories but also personal reflections on the cultural and environmental landscapes of the regions he ventured through, providing a profound understanding of travel’s transformative power.
Travel expert and broadcaster Simon Calder will join Levelle as a moderator, adding depth to the discussions with his wide-ranging expertise in global tourism. Calder is well-known for his insightful analysis and will steer the dialogues to uncover both opportunities and challenges within the travel industry.
His role enhances the panel by facilitating conversations that encourage delegates to think critically about the future of travel, particularly in the context of Latin American destinations and the evolving demands of travellers.
The Expo will present a range of keynote speakers, including James Levelle, whose experiences will enrich discussions around adventure and sustainability in travel. The sessions are designed to inspire while promoting meaningful dialogue.
In addition to Levelle, the event promises to feature a diverse lineup of speakers, with sessions that aim to illuminate the varied facets of travelling within Latin America. Further details about the conference programme are expected to be announced soon.
In addition to formal panels, the Expo will feature a gala dinner, which includes the presentation of the Lata Achievement Awards and a prize draw, offering an ideal setting for fostering connections among industry professionals.
These activities are complemented by vibrant Latin American entertainment, which, alongside food and drink, creates an engaging atmosphere conducive to strengthening professional relationships and exploring collaborative ventures.
Following the main event, the Lata Roadshow will provide a continued opportunity for agents to glean essential information and establish key contacts to better sell Latin American destinations. Scheduled for July 1-3, this initiative represents a valuable extension of the Expo experience.
The Roadshow not only offers further insight into this dynamic region but also serves as a platform for networking with leading experts who can provide tools and strategies vital for effective market engagement.
The participation of James Levelle alongside Simon Calder at Lata Expo 2024 marks a pivotal moment for showcasing the adventurous spirit and cultural richness of Latin America. This event promises to foster invaluable insights and partnerships within the travel industry, enhancing its ability to innovate and adapt to future challenges.
