Explore Worldwide has capped off an unprecedented season with its highest-ever single-day sales on the last day of January’s discount offer.
- The January peak saw an 11% increase in overall trade sales, establishing a new benchmark for Explore Worldwide.
- Trailfinders’ bookings surged by 99% compared to the same period last year, propelled by popular tours to Japan and Madeira.
- The ‘Big Blue Sale’ capped a record-breaking year, fundamentally shifting towards long-haul destinations.
- The strategic expansion in markets such as North America and Australia/New Zealand includes new UK team roles.
Explore Worldwide concluded its January discount campaign with record-breaking results, achieving its highest-ever single-day revenue on the final day of a 20% discount offer. This remarkable achievement highlights an unprecedented demand during the January peaks and reflects the company’s strong market presence.
January saw a significant 11% uplift in overall trade sales for Explore Worldwide. The success was further amplified by a 99% increase in bookings through Trailfinders, with tours to Japan emerging as the top seller, followed closely by walking holidays in Madeira.
The successful ‘Big Blue Sale’ campaign followed a financially rewarding year ending on October 31, marked by the company’s highest annual sales. This trend indicates a growing shift towards long-haul destinations, a pattern noted by Explore’s managing director, Michael Edwards. He expressed his pride in the team’s efficiency during this busy period, honouring their ‘Platinum Feefo status’.
The company is not resting on its laurels; it has laid out ambitious plans for continued growth. This includes announcing two new roles within the UK team and expanding its influence in North America and Australia/New Zealand. Agency sales manager Pip Baines highlighted the strong start to 2024, noting the roles these strategic moves play in bolstering the company’s future ambitions.
Explore Worldwide’s strategic initiatives and successful sales campaigns position it strongly for future growth.
