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    Home » First in Service Travel Joins Advantage Travel for UK Market Debut
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    First in Service Travel Joins Advantage Travel for UK Market Debut

    News TeamBy News Team14/03/2024No Comments4 Mins Read
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    First in Service Travel, a prominent US-based travel firm, is poised to enter the UK market by opening a new office in London next month.

    The company’s strategic move involves partnering with the Advantage Travel Partnership to ensure a successful launch and sustained growth in the UK.

    First in Service Travel Expands into UK

    US-based travel firm First in Service Travel (F1S) is set to make its UK debut by joining the Advantage Travel Partnership as it prepares to open its first office in London next month. The company aims to leverage Advantage’s industry expertise to support its expansion in the UK market.

    Barry Whittaker, a seasoned industry veteran, will spearhead this expansion. Holding the position of managing director UK and Europe, Whittaker will lead the new office in London’s Covent Garden. He commented, “Although First in Service Travel has been established in the United States of America for over 30 years and Spain for three years, coming to the UK is just like starting again, from the beginning.”

    Strategic Choice of Advantage Travel Partnership

    First in Service Travel has chosen the Advantage Travel Partnership to facilitate its entry into the UK market. The reasoning behind this strategic decision lies in the unparalleled support and resources Advantage offers to new entrants.

    Whittaker elaborated on the importance of this partnership: “This is why we chose to join the Advantage Travel Partnership. The team at Advantage are industry professionals who engage specialists from each area of our industry so that we can be sure that whatever questions or concerns we may have as a start-up business in the UK, our colleagues at Advantage are there to support us.”

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    Advantage Travel Partnership’s Perspective

    Guy Snelgar, the global business travel director at Advantage, expressed the organisation’s enthusiasm about the collaboration. He stated, “We’re pleased to announce the new partnership with First in Service Travel as they enter the UK market for the first time.”

    With a well-established reputation for providing excellent service in the North American market, First in Service Travel’s expansion into the UK is seen as an exciting opportunity. “We’re looking forward to working closely with Barry and his team moving forward and assisting them with a successful launch in the UK,” Snelgar added.

    First in Service Travel’s Market Presence

    Founded in New York in 1991, First in Service Travel specialises in delivering customised travel experiences for leisure, corporate, entertainment, and event clients.

    The company also has offices in Los Angeles, Miami, Bogota, Toronto, and Madrid, making it a notable player in the travel industry. The new branch in London signifies a critical step in its worldwide growth strategy.

    Barry Whittaker’s Extensive Experience

    Barry Whittaker’s career in the travel industry spans more than 50 years, working with renowned names such as Abercrombie & Kent, Tzell UK, and Global Travel Collection.

    Whittaker’s extensive experience is expected to be a significant asset as First in Service Travel ventures into the UK. His deep understanding of both the American and European travel markets positions him ideally to lead this ambitious expansion.

    His leadership is anticipated to bring a wealth of industry knowledge and insight to the new London office.

    Future Prospects and Expectations

    The expansion of First in Service Travel into the UK is part of a broader strategy to extend its global reach. The company is optimistic about the opportunities this new market presents and aims to replicate its North American success in Europe.

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    Whittaker emphasized the potential for growth in the UK, stating, “We believe that our unique approach to travel services, which combines personalized experiences with professional expertise, will resonate with the UK market.”

    The partnership with Advantage Travel Partnership is expected to be a cornerstone of their success in this new venture.

    Conclusion

    First in Service Travel’s entry into the UK market, facilitated by their collaboration with Advantage Travel Partnership, marks a significant milestone in their global expansion strategy. With a robust foundation of industry expertise and a clear strategic vision, the company is well-positioned for success.

    The leadership of Barry Whittaker, combined with the comprehensive support from Advantage, ensures that First in Service Travel is set for a promising future in the UK travel industry.


    The collaboration between First in Service Travel and Advantage Travel Partnership sets the stage for a successful entry into the UK market.

    With experienced leadership and strategic support, First in Service Travel is expected to establish a strong presence and meet its growth objectives.

    Advantage Travel Partnership Barry Whittaker First in Service Travel Travel Industry UK expansion
    News Team

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    Etraveli Group Expands Airline Content with British Airways and Iberia Integration

    20/05/2025

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