Virgin Voyages has announced the extension of its widely successful ‘Summer Season Pass’ to include the Resilient Lady’s Adriatic sailings.
This move follows the overwhelming response to the initial offer and aims to provide customers with additional options for an extended, cost-effective cruising experience.
Extended Summer Season Pass Offer
Virgin Voyages has amplified its popular ‘Summer Season Pass’ by including the Resilient Lady for its sailings in the Adriatic. Following its inception earlier this month, the offer now enables customers to experience multiple back-to-back cruises at a substantial discount.
Initial Success with Scarlet Lady
Initially, the ‘Summer Season Pass’ was available exclusively on the Scarlet Lady’s voyages from Barcelona. This package offered passengers a chance to partake in four consecutive sailings, yielding a savings of up to 30% compared to booking each cruise individually. Virgin Voyages recorded over 2,000 inquiries within the first 48 hours, and the cruises were completely booked in less than two days.
New Itineraries: Greek Islands and Croatian Coast
The expansion to include the Resilient Lady now permits passengers to explore the stunning Greek Islands and the picturesque Croatian coast. The itineraries, commencing in June and July, are priced from $9,990 for two passengers. Highlights of the voyage include popular destinations such as Santorini, Dubrovnik, Mykonos, Bodrum, and Kotor. These sailings are available through travel agents.
The plan comprises a limited number of spaces, encouraging quick action from interested travellers. This expanded offering aligns with Virgin Voyages’ commitment to providing unique and value-driven holiday experiences.
Exclusive Discounts and Upgrades
In addition to the ‘Summer Season Pass’, Virgin Voyages is offering exclusive benefits for those booking through travel agents or tour operators. Notable incentives include free cabin upgrades and an 80% discount on the fare for the second passenger for all Mediterranean cruises and repositioning voyages.
Additionally, a significant 70% discount on second passenger fares is available for Caribbean cruises. These discounts underscore Virgin Voyages’ dedication to making cruising more accessible and attractive to a wider audience.
Responding to Market Demand
Virgin Voyages’ proactive approach in responding to market demand is evident in the swift extension of their offers. The impressive rate at which the initial ‘Summer Season Pass’ was sold is testament to the appeal of their comprehensive and cost-effective packages.
Tom McAlpin, CEO of Virgin Voyages, highlighted the success of the initiative by stating, “We are thrilled by the overwhelming response to our ‘Summer Season Pass’ and are excited to extend this exceptional value proposition to more travellers through the inclusion of the Resilient Lady.”
Strategic Partnerships with Agents
Virgin Voyages continues to foster and strengthen its strategic partnerships with travel agents and tour operators. By offering exclusive benefits and substantial discounts, they are leveraging these relationships to enhance their market presence and drive sales.
Travel agents play a crucial role in promoting these offers, providing customers with the necessary information and incentives to book their dream cruises. The collaboration between Virgin Voyages and travel professionals is instrumental in broadening their reach and customer base.
Enhancing Passenger Experience
Ensuring a superior passenger experience is at the forefront of Virgin Voyages’ strategies. The free cabin upgrades and significant discounts are designed not only to attract new customers but also to enhance the travel experience for returning passengers.
Virgin Voyages’ commitment to quality and value is mirrored in the various perks and enhancements they provide, contributing to an overall enriching and memorable cruise experience.
Future Prospects
Looking ahead, Virgin Voyages is poised to continue innovating and expanding its offerings. The success of the ‘Summer Season Pass’ is indicative of a robust demand for flexible and affordable cruising options.
With new itineraries and enhanced partnerships, Virgin Voyages is well-positioned to capture a larger segment of the travel market, ensuring sustained growth and customer satisfaction.
The extension of the ‘Summer Season Pass’ reflects Virgin Voyages’ commitment to delivering value and exceptional experiences to its customers.
With strategic partnerships and attractive offers, the company is set for continued success and growth in the cruise industry.
