Luxury cruise operator Scenic is setting sail with a new trade incentive designed to engage and reward travel agents.
Through the ‘Sell Three, Sail Free’ programme, agents are given an exciting chance to experience the renowned Scenic Eclipse first-hand.
Details of the Trade Incentive
Scenic has launched a unique opportunity for travel agents, aiming to enhance engagement with industry partners. The incentive, aptly named ‘Sell Three, Sail Free,’ invites agents to confirm three new bookings onboard Scenic Eclipse I or Scenic Eclipse II itineraries. With a deadline set for 29 February, this initiative captures exclusive voyages across enticing destinations.
Noteworthy is the inclusion of the Kimberley coastline in Australia and the East Coast of Antarctica. Furthermore, those preferring less distant voyages can explore stunning nine- and 10-day itineraries through Northern and Western Europe. The programme aligns with Scenic’s broader marketing campaign, which is described as their most significant yet, featuring substantial discounts and exclusive offers.
Strategic Ambitions
Nichola Absalom, managing director of sales and marketing for Scenic & Emerald Cruises UK, emphasised the company’s strategic vision. She indicated, “.We aspire to fortify connections with our treasured agent partners this year.” Scenic’s ambition is evidenced by its extensive familiarisation programme, designed to help agents appreciate the luxury of the Scenic Eclipse fleet.
The incentive not only aims to expand relationships but also encourages agents to capitalise on the advantages offered by Scenic. Triple River Rewards & More points await those contributing bookings for voyages between May and July 2024.
Participation and Eligibility
To participate, agents need to submit their booking references by 8 March 2024. The competition was conceived to motivate agents by providing a tangible reward for their effort.
With slots for only ten winners, the competition is fierce. This exclusivity adds allure and momentum, driving agents to actively engage with Scenic’s offerings. Encouragingly, the initiative acts as an impetus for agents to strive for success.
Agents can earn these coveted positions by directing their clients to some of the most luxurious and adventurous locales in the world. This entire process is underpinned by the promise of a firsthand experience of Scenic’s unparalleled service.
Enhancing Scenic’s Market Position
Scenic’s new incentive leverages its already robust market presence by offering enormous discounts and flight deals. The incentive complements Scenic’s peak campaign, which underscores the brand’s commitment to growth in a competitive market.
The marketing support is comprehensive, inclusive of dedicated social media content and promotional materials like window posters. Such measures showcase Scenic’s intent to support agents in achieving their sales goals.
The Scenic Eclipse Experience
Agents are given the invaluable chance to experience the ultra-luxury discovery yacht, the Scenic Eclipse. This programme represents Scenic’s dedication to immersive learning and agent appreciation.
Onboard, agents can witness the opulent features and innovative amenities first-hand, which greatly enhances their ability to promote the Scenic Eclipse to potential clients. The opportunity aligns with Scenic’s strategic priorities for enhanced agent relationship-building.
By experiencing the product, agents serve as authentic brand ambassadors, equipped with personal stories and insights that translate into compelling sales narratives.
Broader Implications for the Industry
The initiative potentially sets a precedent in the cruise industry, urging other operators to mirror Scenic’s model and foster deeper connections with travel agents. The scheme emphasizes the importance of agent relations in driving sales and brand loyalty.
Such initiatives can profoundly affect the industry’s dynamics, suggesting a shift towards more collaborative efforts between cruise lines and travel agents. It highlights a trend where experiential familiarity with products becomes integral to effective sales strategies.
Conclusion
In summary, Scenic’s assertive approach in integrating agents into its strategic model showcases a significant trend in the luxury cruise sector. The unprecedented opportunities available reflect not only on Scenic’s ambition but also on its confidence in its agent partners. As the cruise market evolves, such partnerships are poised to become pivotal in shaping the industry’s future.
Scenic is leading the way in sector engagement by blending opportunity with experience for travel agents.
The initiative not only boosts agent participation but also reinforces Scenic’s position as a leader in the luxury cruise industry.
