The Expedition Cruise Network, a new B2B membership organisation, aims to transform expedition cruising by fostering closer connections between cruise lines and travel agents.
In a rapidly growing sector, this initiative seeks not only to boost industry presence but also to address significant challenges such as sustainability and market representation.
The Emergence of the Expedition Cruise Network
The idea for the Expedition Cruise Network (ECN) stemmed from numerous discussions amongst expedition cruise operators. It emerged as a response to the rapid growth yet underrepresentation of the sector in the travel industry. This network aims to channel the collective potential of operators working collaboratively, fostering a unified presence in the market and ensuring expedition cruising is a recognised travel choice.
Key Objectives and Vision
The primary goal of the ECN is to create an effective B2B platform that connects expedition cruise operators with travel-trade professionals. By doing so, it seeks to promote expedition cruising globally, representing the sector authentically and consistently. Additionally, the network aims to highlight industry challenges such as climate change and sustainability, ensuring that members explore sensitive areas responsibly.
Achieving the Objectives
To achieve its objectives, the ECN plans to develop a comprehensive database of travel trade professionals focusing on expedition cruising. This includes engaging with travel agents, tour operators, and managers involved in marketing and product development. Moreover, the organisation is guided by an advisory panel of experienced members who will direct the initiatives ensuring maximum value for its members. Each year, ECN will release an insights report to promote informed discussions and decisions within the market.
The Timeliness of ECN’s Launch
As the fastest growing sector in the cruise industry, expedition cruising has seen a tremendous size increase in recent years. Interest in polar regions like Antarctica and the Arctic is escalating, marking this as a pivotal moment for the ECN’s launch. The network aims to empower the industry to meet UN zero emissions targets by 2050, keeping sustainability at the forefront. Simultaneously, it supports members with educational tools and resources to enhance their commitment to sustainable practices.
Collaborating with Travel Agents
Travel trade members of ECN gain exclusive access to a directory filled with expedition cruise contacts and destinations, as well as tailored webinars and events. The network offers virtual and live conferences providing a stage for expedition cruise brands to demonstrate various facets of their services. This hands-on approach ensures travel agents can effectively advocate for expedition cruising, enhancing their expertise and broadening their professional networks.
Spreading the Message: A Strategic Approach
The network intends to disseminate its message using personal networks of its leaders, alongside providing its members with consistent and trustworthy content. This not only aids in the sell-through of expedition cruises but also turns members into proponents of this unique travel form. The ECN’s strategic communication plan will leverage blogs, newsletters, and future conferences to maintain high engagement and awareness.
Conclusion
The Expedition Cruise Network stands as an innovative force in the cruise industry, providing much-needed representation and support for the growing expedition cruising sector. By fostering collaboration amongst operators and engaging travel professionals, it seeks to solidify expedition cruising’s place in the travel market while advocating for sustainability and industry growth.
The Expedition Cruise Network emerges as a critical player in ensuring the expedition cruise sector’s sustainability and growth. By promoting collaboration, the network not only enhances market visibility but also steers the industry towards more responsible and impactful practices.
